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As a general rule, the larger your audience, the more formal your speech presentation should be.

A) True
B) False

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The classroom is an artificial speaking situation in which you can overlook the attitudes and interests oyour audience.

A) True
B) False

Correct Answer

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The size othe audience is one othe factors to be considered in situational audience analysis.

A) True
B) False

Correct Answer

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Because men and women in the United States share a much broader range oexperiences than they once did, gender is no longer a significant factor in demographic audience analysis.

A) True
B) False

Correct Answer

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According to your textbook, which othe following is a demographic characteristic oa speech audience?


A) physical setting
B) attitude toward the speaker
C) knowledge about the subject
D) attitude toward the occasion
E) religious affiliation

F) B) and E)
G) B) and D)

Correct Answer

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A landlord with a bad reputation among students for her high rent, deceptive advertising, and refusal to return security deposits is speaking to a campus group about how the city's new zoning law will affect students. The most important factor the landlord should consider in her situational audience analysis is probably her listeners'


A) gender.
B) knowledge of the topic.
C) disposition toward the speaker.
D) interest in the topic.
E) cultural background.

F) All of the above
G) C) and D)

Correct Answer

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As explained in your textbook, __________ audience analysis usually builds on demographic audience analysis.


A) psychological
B) descriptive
C) occupational
D) background
E) situational

F) C) and D)
G) B) and E)

Correct Answer

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Employers are looking for college graduates who can communicate effectively with people odifferent cultural backgrounds.

A) True
B) False

Correct Answer

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According to your textbook, which othe following is a factor in situational audience analysis?


A) the audience's cultural background
B) the audience's religious beliefs
C) the audience's group membership
D) the audience's gender
E) the audience's attitude toward the topic

F) All of the above
G) A) and B)

Correct Answer

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Iyou were giving an informative speech to a general audience about the war in Vietnam, the most important demographic factor to consider in analyzing your audience would probably be the


A) sexual orientation of the audience.
B) economic standing of the audience.
C) gender of the audience.
D) age of the audience.
E) education of the audience.

F) C) and E)
G) B) and C)

Correct Answer

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The major advantage ousing fixed-alternative questions in an audience-analysis questionnaire is that they


A) enhance the credibility of the questionnaire.
B) get below the surface of respondents' beliefs.
C) produce clear, unambiguous answers.
D) give respondents maximum leeway in answering.
E) require that respondents give truthful answers.

F) A) and C)
G) B) and D)

Correct Answer

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As your textbook explains, a speaker's frame oreference is usually the same as that ohis or her listeners.

A) True
B) False

Correct Answer

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According to your textbook, which othe following is a demographic characteristic oa speech audience?


A) interest
B) attitude
C) size
D) gender
E) knowledge

F) C) and D)
G) All of the above

Correct Answer

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Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its


A) knowledge of the topic.
B) disposition toward the speaker.
C) cultural background.
D) religious beliefs.
E) attitude toward the topic.

F) A) and B)
G) B) and E)

Correct Answer

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When you construct an audience-analysis questionnaire, scale questions give respondents the maximum leeway in responding.

A) True
B) False

Correct Answer

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Everyone in the room was set to applaud as Raymond started to wrap up his wedding toast. But instead ofinishing, he said, "Now that I have you all here, let me tell you about the great new app my company is developing." When Raymond finishing talking about the app, there was little applause and a serious glare from the bride and groom. Which aspect oaudience analysis did Raymond fail to take into consideration?


A) the physical setting for the speech
B) the audience's disposition toward the occasion
C) the group membership of the audience
D) the audience's attitudes toward the speaker
E) the education of the audience

F) A) and E)
G) A) and C)

Correct Answer

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As your textbook explains, a questionnaire item that gives the respondent the widest freedom in answering is called an)


A) free-response question.
B) open-ended question.
C) short-answer question.
D) scale question.
E) informal question.

F) All of the above
G) A) and B)

Correct Answer

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The major advantage ousing _______________ questions in an audience-analysis questionnaire is that they help reveal the strength oa respondent's attitudes or feelings.

Correct Answer

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Audience size, the physical setting for the speech, and the audience's disposition toward the topic, the speaker, and the occasion are all elements osituational audience analysis.

A) True
B) False

Correct Answer

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Adapting to audiences is one othe easiest tasks facing beginning speakers.

A) True
B) False

Correct Answer

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