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Exam 15: Distributing Products

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Question 151

Multiple Choice

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__________ warehouses are used to gather and redistribute products.

A) Storage
B) Distribution
C) Wholesale
D) Merchandising

E) A) and B)
F) B) and C)

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Question 152

True/False

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A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.

A) True
B) False

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Question 153

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A __________ offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods.

Comstock Coal Distributors does not mine coal itself. In fact, the firm does not even store or handle coal. Instead, Comstock solicits orders for low sulfur coal from other firms, then purchases the required amount from suppliers and directs them to ship the coal to its customers. Comstock is a:

___________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

A key distinction between agents and brokers is that agents tend to maintain long-term relationships with the people they represent whereas brokers are hired on a temporary basis.

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

Discount stores, department stores, supermarkets, and specialty stores are all among the major types of retail stores.

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Patrick Bolger is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Patrick uses will be part of his:

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

____________ wholesalers are independently owned and take title to the goods they handle.

Direct mail, telemarketing, and catalog sales are all common examples of:

Fancy Feet sells high-quality socks and stockings by sending catalogs to customers and offering them a toll-free telephone number so that they can call in their orders 24 hours a day any day of the year. Fancy Feet uses telemarketing.

__________ warehouses are used to hold products for a relatively long time.

Form utility has become the most important utility provided by retailers.

Discount stores, supermarkets, and department stores are all common types of:

Rita Sauer stocks several local supermarkets and discount stores with Lumi Cosmetics. She sets up displays of various cosmetic products carrying the Lumi brand name, and sells the goods on consignment, sharing any profits on the sales with the retailer. Rita is a:

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

The two basic types of merchant wholesalers are: A) full-service wholesalers and limited-function wholesalers. B) functional wholesalers and distributive wholesalers. C) independent wholesalers and subsidiary wholesalers. D) capital wholesalers and full-value wholesalers.