Question 1

Clothing worn by students at high schools,such as varsity jackets,special hats or particular colors

Accepted Answer

A)   are gender emblems.
B)   designate culture.
C)   are hedonic consumption products.
D)   designate group membership.
E)   are necessities.F) B) and C)
G) None of the above

Question 2

All of the following could be rituals symbolizing reference group membership except

Accepted Answer

A)   a night out with friends that spontaneously occurred.
B)   attendance at a monthly group dinner.
C)   graduation ceremonies.
D)   the Emmy Awards.
E)   the yearly corporate picnic.F) B) and D)
G) A) and E)

Question 3

Foods such as chicken mole can serve as a(n)

Accepted Answer

A)   gender emblem.
B)   symbol of ethnic identity.
C)   hedonic consumption symbol.
D)   functional possession.
E)   attribute-based possession.F) B) and C)
G) A) and C)

Question 4

A company can use various pricing,distribution,and product strategies to maintain a product's status image.This is an example of ____ in establishing the emblematic function of products.

Accepted Answer

A)   brand equity
B)   symbol reinforcement
C)   marketing mix readiness
D)   product mix characterization
E)   status strategyF) B) and E)
G) A) and E)

Question 5

Marketers can play three roles in establishing the emblematic function of products: (1)symbol communication,(2)symbol reinforcement,and (3)symbol attractiveness.

Accepted Answer

A) True 
 B)False  False

Question 6

In a process known as ____,advertising can imbue a product with meaning through the selection of such factors as the setting,time of day,and the types of people in the ad.

Accepted Answer

A)   socialization
B)   symbol development
C)   symbol communication
D)   role characterization
E)   cultural consumerismF) B) and C)
G) B) and D)

Question 7

In what is known as ____,we use symbols and engage in rituals to get feedback from others to tell us if we are correctly fulfilling the role.

Accepted Answer

A)   reflexive evaluation
B)   feedback embellishment
C)   feedback emblemization
D)   associative networking
E)   symbolic role analysisF) B) and D)
G) A) and E)

Question 8

Blue jeans are an example of an emblematic function for women.

Accepted Answer

A) True 
 B)False

Question 9

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic,connectedness and role transition functions.

Accepted Answer

A) True 
 B)False  True

Question 10

Uniforms in public schools are a way of ____ social class emblems.

Accepted Answer

A)   removing
B)   emphasizing
C)   changing
D)   redirecting
E)   increasing the salience ofF) A) and B)
G) A) and C)

Question 11

Some consumers spend hours washing and waxing their cars.This could be classified as a(n)

Accepted Answer

A)   possession ritual.
B)   acquisition rite.
C)   grooming ritual.
D)   divestment ritual.
E)   referential script.F) B) and C)
G) B) and E)

Question 12

Keeping family heirlooms is an example of the connectedness function of products.

Accepted Answer

A) True 
 B)False

Question 13

Describe the three phases of role acquisition.

Accepted Answer

The three phases of role acquisition are...

Question 14

As emblems,consumers use products to

Accepted Answer

A)   satisfy functional needs.
B)   satisfy hedonic needs.
C)   communicate with the groups to which they belong.
D)   search for information from various reference groups.
E)   satisfy utilitarian needs.F) A) and D)
G) A) and C)

Question 15

Chinese consumers use large boxy tables to symbolize wholeness and connectedness.

Accepted Answer

A) True 
 B)False

Question 16

The ____ associated with the category known as work time dictate that it is more structured,organized,and precise than leisure time.

Accepted Answer

A)   associations
B)   attitudes
C)   cultural categories
D)   cultural principles
E)   social classesF) D) and E)
G) B) and C)

Question 17

Individuals adopting a new culture often

Accepted Answer

A)   hold on to items reminiscent of their old culture.
B)   excessively watch advertisements.
C)   engage in a search for regional emblems.
D)   excessively engage in hedonic consumption.
E)   symbolically dispose of necessities.F) A) and D)
G) A) and B)

Question 18

For the role acquisition function,product use defines the consumer as an individual and the product meaning derives from the

Accepted Answer

A)   individual.
B)   culture.
C)   group.
D)   emblem.
E)   expressiveness of the consumer.F) D) and E)
G) A) and E) B

Question 19

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

Accepted Answer

A)   displaced.
B)   associated with the consumer behavior habits of the reference group.
C)   transferred to the product.
D)   associated with the consumer behavior habits of the cultural group.
E)   transferred to other individuals within a reference group.F) B) and C)
G) A) and E)

Question 20

What are the characteristics of special possessions?

Accepted Answer

Special possessions are items that hold ...

Exam 16: Symbolic Consumer Behavior

Clothing worn by students at high schools,such as varsity jackets,special hats or particular colors

Correct AnswerverifiedShow Answer

All of the following could be rituals symbolizing reference group membership except

Correct AnswerverifiedShow Answer

Foods such as chicken mole can serve as a(n)

Correct AnswerverifiedShow Answer

A company can use various pricing,distribution,and product strategies to maintain a product's status image.This is an example of ____ in establishing the emblematic function of products.

Correct AnswerverifiedShow Answer

Marketers can play three roles in establishing the emblematic function of products: (1)symbol communication,(2)symbol reinforcement,and (3)symbol attractiveness.

Correct AnswerverifiedFalse

In a process known as ____,advertising can imbue a product with meaning through the selection of such factors as the setting,time of day,and the types of people in the ad.

Correct AnswerverifiedShow Answer

In what is known as ____,we use symbols and engage in rituals to get feedback from others to tell us if we are correctly fulfilling the role.

Correct AnswerverifiedShow Answer

Blue jeans are an example of an emblematic function for women.

Correct AnswerverifiedShow Answer

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic,connectedness and role transition functions.

Correct AnswerverifiedTrue

Uniforms in public schools are a way of ____ social class emblems.

Correct AnswerverifiedShow Answer

Some consumers spend hours washing and waxing their cars.This could be classified as a(n)

Correct AnswerverifiedShow Answer

Keeping family heirlooms is an example of the connectedness function of products.

Correct AnswerverifiedShow Answer

Describe the three phases of role acquisition.

Correct AnswerAnswered by ExamLex AIThe three phases of role acquisition are...View AnswerShow Answer

As emblems,consumers use products to

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Chinese consumers use large boxy tables to symbolize wholeness and connectedness.

Correct AnswerverifiedShow Answer

The ____ associated with the category known as work time dictate that it is more structured,organized,and precise than leisure time.

Correct AnswerverifiedShow Answer

Individuals adopting a new culture often

Correct AnswerverifiedShow Answer

For the role acquisition function,product use defines the consumer as an individual and the product meaning derives from the

Correct AnswerverifiedB

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

Correct AnswerverifiedShow Answer

What are the characteristics of special possessions?

Correct AnswerAnswered by ExamLex AISpecial possessions are items that hold ...View AnswerShow Answer

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False

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True

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Answered by ExamLex AI
The three phases of role acquisition are...
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B

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Correct Answer
Answered by ExamLex AI
Special possessions are items that hold ...
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