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Exam 1: An Overview of Marketing

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Question 21

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Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of__________.

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Question 22

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A firm that extensively uses relationship-marketing strategies is most likely to:

A) focus on the internal rather than the external business environment.
B) rely on aggressive sales strategies.
C) be highly centralized.
D) encourage teamwork among employees.

E) A) and B)
F) All of the above

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Question 23

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Which of the following strategies illustrates a market orientation?

Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:

Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?

Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a__________orientation.

Filmin Inc.has decided to increase the production of its printers.Filmin does not conduct market research before making its marketing decisions.To ensure profits for the company,Filmin has instructed its marketing force to aggressively advertise and promote its printers.The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used.After increasing production of printers,the company plans to reduce the prices of the printers to encourage customers to buy them.Filmin appears to have a _____ orientation.​

Researchers at PPG Industries Inc.spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out heat.PPG had not conducted market research before deciding to design the windshield.Moreover,the windshield is priced higher compared to the other brands.The company has now introduced the windshield in the market and is hoping that the customers will like it.PPG most likely has a(n)__________orientation.

The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace.

Which of the following statements is true about on-demand marketing?

Nonprofit organizations should adopt a sales orientation rather than a market orientation.

Which of the following is a drawback of the production-orientation philosophy?

Which of the following strategies is most closely associated with a societal marketing orientation?

A market-oriented organization recognizes that different customer groups want different features or benefits.

A sales-oriented firm places minimal emphasis on:

Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a _____ orientation.​