Question 1

According to recent research on Hispanics and social media, which of the following is true?

Accepted Answer

A)   They are more than twice as likely to use social media than their non-Hispanic counterparts.
B)   They would like to use social media more, but feel unable to do so.
C)   They are far less likely to use social media than their non-Hispanic counterparts.
D)   They have grown up with an inherent distrust of social media.
E)   Social media is the "next big thing" with this key demographic.F) C) and D)
G) A) and B)

Question 2

Currently, around _____ percent of U.S.households own computer.

Accepted Answer

A)   35
B)   80
C)   50
D)   95
E)   65F) B) and E)
G) B) and D)

Question 3

Which of the following characteristics describe the African-American community?

Accepted Answer

A)   They are a monolithic group.
B)   They are often associated with the urban market.
C)   They are the largest U.S. minority.
D)   They share a common heritage and goals.
E)   African-American women make most household financial decisions. F)  All of the above are trueG) A) and E)
H) C) and E)

Question 4

As whole, marketing organizations have done good job of understanding the complexity of African-American communities.

Accepted Answer

A) True 
 B)False

Question 5

Why should public relations practitioners be sensitive to women as an audience?

Accepted Answer

A)   If they are not, they may be threatened with lawsuits.
B)   The male market is dwindling steadily.
C)   Women now exert more political and social control than ever.
D)   Women account for 25 percent of the U.S. workforce.
E)   They are more likely than ever to be coworkers.F) A) and C)
G) A) and E)

Question 6

Which of the following attributes characterize members of the LGBT community?

Accepted Answer

A)   They are an emerging demographic.
B)   They tend to support brands that reflect their views.
C)   They wield annual buying power of around $743 billion.
D)   They have lost political ground in recent years.
E)   A, B and C are true.F) None of the above
G) C) and D)

Question 7

Which of the following are not general characteristics of youth market?

Accepted Answer

A)   they will spend 10 times more time online than in interacting with parents.
B)   they are an excellent source of volunteers.
C)   they will be more reserved in social skills.
D)   they will not tolerate print forms.
E)   all of the above.F) B) and E)
G) A) and B)

Question 8

Television has the strongest emotional impact of any type of mass media.

Accepted Answer

A) True 
 B)False

Question 9

The international audience for public relations has expanded swiftly.What are the implications for multinational companies doing business in variety of countries? How do public relations professionals need to adjust in terms of strategies and messages as they conduct public relations efforts in different countries?

Accepted Answer

Public relations practitioners working f...

Question 10

Multicultural audiences are among the least enthusiastic and cautious consumers of social media.

Accepted Answer

A) True 
 B)False

Question 11

Speed and mobility make this medium unique among major media.Which medium is it?

Accepted Answer

A)   radio
B)   television
C)   billboards
D)   print
E)   magazinesF) C) and E)
G) B) and E)

Question 12

Successful public relations campaign planners know that audiences are:

Accepted Answer

A)   static and unchanging
B)   unpredictable; likely to turn hostile.
C)   dynamic and ever-shifting.
D)   Less diverse than they were a decade ago.
E)   most likely to respond to the mass media.F) None of the above
G) A) and B)

Exam 10: Reaching Diverse Audiences

Successful public relations campaign planners know that audiences are:

Correct Answer
verified

Speed and mobility make this medium unique among major media.Which medium is it?

Correct Answer
verified

Which of the following characteristics describe the African-American community?

Correct Answer
verified

Which of the following attributes characterize members of the LGBT community?

Correct Answer
verified

Television has the strongest emotional impact of any type of mass media.

Correct Answer
verified

Currently, around _____ percent of U.S.households own computer.

Correct Answer
verified

Why should public relations practitioners be sensitive to women as an audience?

Correct Answer
verified

According to recent research on Hispanics and social media, which of the following is true?

Correct Answer
verified

Correct Answer
verified
Public relations practitioners working f...
View Answer

As whole, marketing organizations have done good job of understanding the complexity of African-American communities.

Correct Answer
verified

Which of the following are not general characteristics of youth market?

Correct Answer
verified

Multicultural audiences are among the least enthusiastic and cautious consumers of social media.

Correct Answer
verified

Exam 10: Reaching Diverse Audiences

Successful public relations campaign planners know that audiences are:

Correct AnswerverifiedShow Answer

Speed and mobility make this medium unique among major media.Which medium is it?

Correct AnswerverifiedShow Answer

Which of the following characteristics describe the African-American community?

Correct AnswerverifiedShow Answer

Which of the following attributes characterize members of the LGBT community?

Correct AnswerverifiedShow Answer

Television has the strongest emotional impact of any type of mass media.

Correct AnswerverifiedShow Answer

Currently, around _____ percent of U.S.households own computer.

Correct AnswerverifiedShow Answer

Why should public relations practitioners be sensitive to women as an audience?

Correct AnswerverifiedShow Answer

According to recent research on Hispanics and social media, which of the following is true?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedPublic relations practitioners working f...View AnswerShow Answer

As whole, marketing organizations have done good job of understanding the complexity of African-American communities.

Correct AnswerverifiedShow Answer

Which of the following are not general characteristics of youth market?

Correct AnswerverifiedShow Answer

Multicultural audiences are among the least enthusiastic and cautious consumers of social media.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Public relations practitioners working f...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified