Question 1

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)  _____.

Accepted Answer

A)  intermediary network
B)  catalog discount showroom
C)  transporter
D)  distribution channel
E)  distributorshipF) C) and E)
G) A) and E)

Question 2

Wally's Hardware store is located in a small town in the Midwest. This store would best be classified as a(n)  _____.

Accepted Answer

A)  chain retailer
B)  discount store
C)  independent retailer
D)  superstore
E)  convenience storeF) B) and D)
G) A) and D)

Question 3

In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays. The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n)  _____.

Accepted Answer

A)  deceptive advertising practice
B)  outdoor advertisement
C)  point-of-purchase display
D)  trade sales promotion method
E)  in-store demonstrationF) B) and C)
G) C) and D)

Question 4

How does a frequent-user incentive differ from a premium?

Accepted Answer

A frequent-user incentive is a program d...

Question 5

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.

Accepted Answer

A)  advertising
B)  sales promotion
C)  integrated marketing communications
D)  personal selling
E)  public relationsF) B) and D)
G) C) and E)

Question 6

A large, self-service store that sells primarily food and household products is called a _____.

Accepted Answer

A)  specialty store
B)  discount store
C)  department store
D)  supermarket
E)  convenience storeF) None of the above
G) B) and E)

Question 7

Advertising may be broadly classified into three groups: selective-demand, institutional, and primary-demand.

Accepted Answer

A) True 
 B)False

Question 8

Selective distribution is the use of a single retail outlet in each geographic area.

Accepted Answer

A) True 
 B)False

Question 9

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Accepted Answer

Since the target audience is the group o...

Question 10

​A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

Accepted Answer

A)  ​feature article
B)  ​news release
C)  ​cooperative advertisement
D)  ​captioned photographE) B) and D)
F) None of the above

Question 11

The most direct channel for consumer products is from producer to retailer to consumer.

Accepted Answer

A) True 
 B)False

Question 12

Supply chain management primarily focuses on two or more stages of the marketing channel under one management.

Accepted Answer

A) True 
 B)False

Question 13

Target and Walmart are considered

Accepted Answer

A)  department stores.
B)  superstores.
C)  independent retailers.
D)  convenience stores.
E)  discount stores.F) B) and E)
G) B) and D) E

Question 14

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n)  _____.

Accepted Answer

A)  publicist
B)  advertising medium
C)  marketing broker
D)  promotion specialist
E)  advertising agencyF) A) and E)
G) A) and D) E

Question 15

All of the following are characteristics of warehouse showroom retailers except

Accepted Answer

A)  large, low-cost buildings.
B)  vertical merchandise displays.
C)  members-only stores.
D)  large on-premise inventories.
E)  minimum service.F) D) and E)
G) A) and E)

Question 16

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.

Accepted Answer

A)  media relations
B)  promotion
C)  integrated marketing communications
D)  infomercials
E)  solicitationF) C) and D)
G) None of the above

Question 17

Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____.

Accepted Answer

A)  publicity
B)  sales promotion
C)  the Internet
D)  trade shows
E)  advertisingF) A) and D)
G) B) and E) E

Question 18

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

Accepted Answer

A) True 
 B)False

Question 19

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Accepted Answer

The four primary elements in an organiza...

Question 20

Why is the ability of the salesperson to handle objections so important in the selling process?

Accepted Answer

Since a prospective customer is likely t...

Exam 13: Distributing and Promoting Products

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n) _____.

Correct AnswerverifiedShow Answer

Wally's Hardware store is located in a small town in the Midwest. This store would best be classified as a(n) _____.

Correct AnswerverifiedShow Answer

In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays. The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n) _____.

Correct AnswerverifiedShow Answer

How does a frequent-user incentive differ from a premium?

Correct AnswerverifiedA frequent-user incentive is a program d...View AnswerShow Answer

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.

Correct AnswerverifiedShow Answer

A large, self-service store that sells primarily food and household products is called a _____.

Correct AnswerverifiedShow Answer

Advertising may be broadly classified into three groups: selective-demand, institutional, and primary-demand.

Correct AnswerverifiedShow Answer

Selective distribution is the use of a single retail outlet in each geographic area.

Correct AnswerverifiedShow Answer

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Correct AnswerverifiedSince the target audience is the group o...View AnswerShow Answer

​A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

Correct AnswerverifiedShow Answer

The most direct channel for consumer products is from producer to retailer to consumer.

Correct AnswerverifiedShow Answer

Supply chain management primarily focuses on two or more stages of the marketing channel under one management.

Correct AnswerverifiedShow Answer

Target and Walmart are considered

Correct AnswerverifiedE

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n) _____.

Correct AnswerverifiedE

All of the following are characteristics of warehouse showroom retailers except

Correct AnswerverifiedShow Answer

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.

Correct AnswerverifiedShow Answer

Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____.

Correct AnswerverifiedE

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

Correct AnswerverifiedShow Answer

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Correct AnswerverifiedThe four primary elements in an organiza...View AnswerShow Answer

Why is the ability of the salesperson to handle objections so important in the selling process?

Correct AnswerverifiedSince a prospective customer is likely t...View AnswerShow Answer

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A frequent-user incentive is a program d...
View Answer

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Since the target audience is the group o...
View Answer

A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

Correct Answer
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E

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E

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E

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The four primary elements in an organiza...
View Answer

Correct Answer
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Since a prospective customer is likely t...
View Answer